The Supplement and CBD Advisor: Bridging the Regulatory and Marketing Gap (Asa Waldstein)

Asa Waldstein,  Founder and Principal of Supplement Advisory Group and prominent figure of the American Herbal Products Association,  joins Joe Witte to talk about hemp/CBD industry standards and strategies in achieving brand authenticity.
 
Asa and Joe cover topics such as:  

• How making certain marketing claims for your supplements and CBD can put your company at risk
• The unforeseen risks of FDA warning letters
• Managing claims on social media and blogs (and how to avoid FDA issues)
• Preparing for FDA audits

Learn more about:
TagOne | https://www.tagone.com
Supplement Advisory Group| https://www.asawaldstein.com/supplement-advisory-group

Chapters

• 1:01 Meet Asa Waldstein
• 5:18 Bridging the Regulatory and Marketing Gap
• 7:02 Navigating the CBD Digital Market
• 9:15 CBD Product Marketing Problems (& How to Fix Them)
• 10:39 Advertising Authentically
• 20:50 Managing Social Media Claims (& How To Avoid FDA Issues)
• 25:35 Unforeseen Risks of FDA Warning Letters
• 29:32 Becoming a Hemp/CBD Entrepreneur
• 36:07 Asa's Transparent Ten