The Organic Farmer: Connecting People with Plants using QR Codes (Eric Vander Hyde, Co-Owner, Barefoot Botanicals)

In this episode of Getting Transparent, Eric Vander Hyde, Co-Owner of Barefoot Botanicals (Bucks County, PA) joins the podcast to speak on his journey in organic farming and the unique ability of connecting people with plants. As Eric explains, the learning process isn't always simple - in fact it is usually difficult and comes with many set backs. Finding unique solutions, however, is one thing that has given Barefoot the sustainability and success that they experience today. Leveraging the power of technology and QR codes is just one of these things. Listen to the full episode for more on Eric's story and the benefits that transparency can give a brand. 

Chapters

• 1:05 Meet Eric and Barefoot Botanicals
• 4:15 Consciously Incompetent - the Process Behind Organic Farming
• 10:40 Who's Linda?
• 12:37 Transitioning Products
• 19:46 A lot to Offer
• 22:39 Learning and Growing
• 25:23 Leveraging Technology
• 28:48 How do we Differentiate? QR Code Tech
• 29:54 Eric's Big Vision & Transparent 10