Getting Transparent

DNA Fingerprinting: Invisibly Tracking Food Safely (Ulrike Hodges, COO of SafeTraces)

Joe Witte

Ulrike Hodges, COO at SafeTraces and serial entrepreneur shares how her entrepreneurial journey led her to a company making a difference, SafeTraces.  Their innovative DNA fingerprinting is changing how food companies can trace the source and safety of their food, and how virus’ like Covid may travel in our airflow. Ulrike addresses typical concerns about implementing this new technology and identifies which sectors need it most.